Sophie May on LinkedIn: We Fought a Dragon...in MONOPOLY? (2025)

And the Influencer Marketing category, too! Thanks, The Drum Awards! I think that our approach was effective because it was very nimble, elemental, yet encompassing. We truly tried to answer one, single, and vital question: how do we help gamers fully enjoy Sea of Thieves? What's between them and that unadulterated enjoyment? How do we circumnavigate these blockers? (See what I did there, ahem). What was absolutely not simple nor immediate, let me tell you, was distilling the answer, i.e. the map to get to our fabled destination (more where this came from, you are welcome). We analysed thousands of extremely rich data points, in five different languages, and yes, we relied on AI and ML, yes, thank God for NLPs, but the final theory validation had to inevitably go through human eyes because the only way is always through. You can make the journey faster and more comfortable, but you cannot suppress the voyage altogether (did it again, oops).

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Why Is It Important For Social Media Influencers To Choose The Right Name?Why did Pepsi change the name of their Sierra Mist drink to Starry? Sometimes you can get lucky when taking on the big guys but I would not bank on it.‘Facebusk’ was always going to get taken down.When social media influencer and supermodel Molly Sims marketed product called BROW DEFINING BOOST using the social media hashtag #BROWBOOST, she was always going to clash with Petunia Products, owner of the BROW BOOST trademark. Molly did not win. So when social media influencer Cierra Mistt was told by Pepsi she could no longer use her name because it was too similar (sounds like) the Pepsi drink called Sierra Mist, it was always only going to go one way…….That is until Cierra Mistt checked and realised Peps had stupidly allowed their trademark to lapse by not paying a renewal fee. Boom – free gifts rolling in!!Guess who had to rebrand to Starry?Check the video and see for your self https://lnkd.in/eFen3CJQThink twice before you choose a social media name. Do some research ask someone like Exalt IP to help you search. It might well save you a whole host of trouble later.

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https://lnkd.in/gk59vRHVMy friend Kunal Kishore is a well-known PR rockstar, founder of Value 360, a leading independent PR agency, and very few understand influencer marketing the way he does.This is a brilliant intro for brand managers to the world of influencers, brands and content creators, and how they are correlated. Very few can explain the big picture with such clarity and focus. Ignore the clickbait title.

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Social Media is Ruining Society-Randall King#passiveincome #passiveincomestreams #passiveincomeonline #passiveincomes #passiveincomelifestyle #passiveincomeideas #makemoneyonlinefree #howtomakemoney #makemoneydaily #makemoneytoday #onlinebusiness #supportlocalbusiness

THIS IS MAGA: CUM JOKES AT UNIVERSITY OF SOUTH CAROLINA*University of South Carolina is putting on a show where they call the VP Kum-alla and their advertising poster has man-juice stains on The Vice President's face. IS THIS AIDING AND ABETTING OUR ENEMIES? Or is it just anti-American, disgusting, unpatriotic, juvenile, stupid, weird, misoginyst, vile, and reprehensible? NAW, IT'S JUST MAGA's lack of respect for all that is American and historically factually correct. This is who they are: uneducated, mean, sad, vile, and unfunny cum stain humorists. I wonder just how sexist and racist it will get. This is obviously politically based character assassination that would never be allowed anywhere else for basic human decency reasons. But University of South Carolina says WE CAN OPENLY TEACH RACISM AND ATTACK THE VP OF THE USA. This is why they need to be voted out completely and any dangerous law breakers jailed, starting with Trump the rapist, grifter, traitor, fascist, dictator wanna be.ALUMNI CALL TO ACTIONCall University of South Carolina and tell them that fascist rallies attacking the US Government and their elected officials with disgusting cum jokes is not ok with you. *I apologize for having to use their word, but I'm not sure there is another way to show how disgusting these people are than to use their own word.#maga #trump #usouthcarolina #usc #weird #vile #rapist #nationalsecurity

Interesting insights on 2024 SoMe from Modern Millie 🤓#insights #SoMe #trends2024

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So bored with social media and in internet .

Companies in the rapidly evolving and highly competitive #media, #entertainment and #sports industries encounter unique legal issues. McDermott has the webinar series to help you navigate these nuances and thrive in this dynamic space.Join us for the first webinar covering best practices for addressing right of publicity and consumer protection issues, specifically when it comes to leveraging influencers and celebrity endorsers. Register today!

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Companies in the rapidly evolving and highly competitive #media, #entertainment and #sports industries encounter unique legal issues. McDermott has the webinar series to help you navigate these nuances and thrive in this dynamic space.Join us for the first webinar covering best practices for addressing right of publicity and consumer protection issues, specifically when it comes to leveraging influencers and celebrity endorsers. Register today!

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Companies in the rapidly evolving and highly competitive #media, #entertainment and #sports industries encounter unique legal issues. McDermott has the webinar series to help you navigate these nuances and thrive in this dynamic space.Join us for the first webinar covering best practices for addressing right of publicity and consumer protection issues, specifically when it comes to leveraging influencers and celebrity endorsers. Register today!

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